K-Pop Hub

2026 Latest K-POP Tourist Spots

Must-visit Seoul spots for K-POP fans

HYBE Corporation Building

Entertainment Building

Exterior Viewing Only

HYBE's Yongsan headquarters, home to BTS, SEVENTEEN, and NewJeans. Exterior photo ops and nearby merchandise stores available

Highlights: BTS Photo Zone, Nearby Cafes
Yongsan-gu, Seoul

HYBE Insight

Pop-up Exhibition

Check Pop-up Schedule

Reopened as limited-time pop-up exhibitions after closing in January 2024. BTS and HYBE artists exhibition and experience space

Highlights: Limited Exhibition, Photo Zones
Yongsan-gu, Seoul

SM Entertainment KWANGYA

Flagship Store

11:00 - 21:00

SM Entertainment flagship store near Seoul Forest. Selling NCT, aespa, Red Velvet merchandise with café

Highlights: Merchandise Shopping, Café, Photo Zones
Near Seoul Forest, Seoul

SMTOWN Coex Artium

Multi-level Cultural Space

10:30 - 22:00

Multi-level SM cultural complex in COEX Mall. EXO, Red Velvet, NCT merchandise shops, café, and hologram concert hall

Highlights: Hologram Concert, Merch Shop, Café
COEX Mall, Gangnam-gu

YG Entertainment Building

Entertainment Building

Exterior Viewing Only

YG's Mapo-gu headquarters near Hongdae, home to BLACKPINK and TREASURE. Exterior photos and nearby YG-related cafés/stores

Highlights: BLACKPINK Photo Zone, Nearby Cafés
Mapo-gu, Hongdae, Seoul

K-Star Road

K-POP Street

24 Hours Open

1km K-POP themed street in Apgujeong-dong featuring GangnamDols bear sculptures and K-POP star memorial sculptures

Highlights: GangnamDols Bears, Photo Zones
Gangnam-gu, Apgujeong-dong

HiKR Ground

K-POP Experience Center

09:00 - 20:00

Free K-POP experience space at Korea Tourism Organization Seoul Center. AR/VR K-POP dance, photo zones, and Hallyu exhibitions

Highlights: Free Entry, AR/VR Experience, Photo Zones
Jung-gu, Seoul (KTO Seoul Center)

Seoul Forest BTS Bench Garden

Memorial Garden

24 Hours Open

BTS members' dedicated bench garden in Seoul Forest. 7 benches and landscaping representing each member. Fans' pilgrimage site

Highlights: BTS 7 Benches, Photo Zone, Nature
Seongdong-gu, Seoul Forest

CUBE Entertainment

Entertainment Building

Exterior + Check CUBI Story Hours

Home to (G)I-DLE, PENTAGON, BTOB. 2 min from Seongsu Station. Fan zone café CUBI Story on 1F

Highlights: CUBI Story Café, Photo Zone
Seongdong-gu, Seoul

Café Farben

Café

11:00 - 21:00

Café run by BTS RM's sister. 20 min walk from Seoul Forest Station. Signature pistachio cream coffee

Highlights: RM Connection, Pistachio Coffee
Seongdong-gu, Seoul

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